Ecommerce for Authors: Authors Selling Direct (Ebook)

The complete ebook guide to selling your books from your own online store — and growing your author business instead of the retailers' business.

Written by USA Today Bestselling author Morgana Best — a Klaviyo Partner, Shopify Partner, and Partner Member of the Alliance of Independent Authors, with decades of ecommerce experience — this groundbreaking guide shows authors a genuine alternative to the retailers: the untapped potential of owning your own online bookstore.

This isn't just about selling books. It's about taking control of your sales process, maximizing your margins, and owning the customer relationship.

What This Book Covers

• Automated fulfilment — Print on Demand handled for you, with no trips to the post office, plus ebook and audiobook delivery with customer service taken care of
• Backlist power — with your own store, it doesn't matter to the customer whether a title is ten years old or one month old; "rapid release" becomes a thing of the past
• Total creative freedom — write in whatever categories you like, with no retailer constraints
• Owning the customer — why it matters, and how to grow with automated cross-sells and upsells
• Facebook ads done right — the crucial difference between Traffic ads (what retailers force you into) and Sales ads (what direct sellers actually use)
• Ecommerce email & SMS marketing — why it's nothing like the newsletter systems authors use when selling on the retailers
• Automated reviews — no ARC team wrangling, no hunting for reviewers, and no risk of a retailer removing your reviews
• Same-week payments — stop waiting 60 days for retailer payouts
• International sales tax, in plain English — this notoriously confusing topic explained simply, so you can sell worldwide with confidence
• Correct store setup — anybody can set up a store, but this guide shows you how to set one up correctly, with insider tips
• Returns on your terms — complete control, with no third-party policies working against you

Who This Book Is For

• Authors frustrated with retailer platforms — tired of algorithm changes, category constraints, delayed payments, and vanishing reviews
• Authors with a backlist — who want older titles earning their keep alongside new releases
• Wide or exclusive authors exploring direct sales — who want to understand the full picture before opening a store
• Established direct sellers — who want to automate fulfilment, marketing, tax, and reviews so the business runs without them

Why Selling Direct Is Different

When you sell on retailer platforms, you're renting space in someone else's shop. You don't set the rules, you don't keep the customer data, and you wait months to get paid. Selling direct flips that: your store, your customers, your margins, your timeline.

This book is your roadmap to a more profitable, less stressful authorship — from an author who has done it herself and helps other authors do the same.

This is the future of authorship. It's time to embrace it.

Quick Facts